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Ofertas de comunicação digital de empresas financeiras
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ISBN10: 620073321X
ISBN13: 9786200733214
Publisher: Edicoes Nosso Conhecimento
Published: Jul 27 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786200733214
Publisher: Edicoes Nosso Conhecimento
Published: Jul 27 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Portuguese
O presente trabalho investiga como jovens adultos entre 19 e 25 anos se informam sobre temas financeiros e como as empresas financeiras, por meio de suas ofertas de comunicação digital, entram no repertório de informações sobre temas financeiros dos jovens adultos. Em agosto de 2016, foram realizadas doze entrevistas baseadas num guia com quatro académicos com formação em ciências económicas, quatro académicos sem formação académica nessa área e quatro não académicos. Ficou claro que os jovens adultos entre 19 e 25 anos utilizam ofertas de comunicação digital para lidar com inúmeras situações da vida, incluindo a procura e a receção de informações. No que diz respeito à procura e receção de informações sobre temas financeiros, foi possÃvel demonstrar que o grupo etário apresenta um comportamento diferenciado em relação a esses temas, dependendo do seu nÃvel de escolaridade.
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