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UX Writing: Strategie di Successo per Conquistare e Guidare gli Utenti Nella Navigazione
Paperback
Business GeneralManagementGeneral Computers
Publisher: Lightning Source Inc
Published: Dec 13 2022
Pages: 68
Weight: 0.17
Height: 0.14 Width: 5.00 Depth: 8.00
Language: Italian
Impara l'UX Writing: scopri come usare delle strategie di successo per conquistare e guidare gli utenti nella navigazione di siti web, applicazioni e blog.
- Vorresti fare delle parole il tuo mestiere?
- Ti piacerebbe aumentare il flusso nel suo sito web?
- Desideri specializzarti nella nuova scrittura per il web di cui tutti parlano?
Ogni giorno assistiamo a un crescendo: sono sempre di più i canali di comunicazione e anche il flusso perenne d'informazioni e stimoli che allargano notevolmente la possibilità di scelta del consumatore. Affinché un'azienda possa essere scelta rispetto a un'altra, è essenziale fare una buona impressione e comunicare nel modo giusto. Ed è questo il contesto nel quale nasce, si sviluppa e cresce l'UX Writing. L'UX Writing si fonde su determinati concetti come l'usabilità , la buona scrittura per il web e la SEO.
Grazie a questo libro, capitolo dopo capitolo, scoprirai questa tematica così attuale che permetterà a scrittori e imprenditori di mettere mano alla propria penna e creare contenuti adatti per qualsiasi clientela. Ecco che cosa otterrai da questo libro:- L'UX Writing: la nuova scrittura per il web
- Cosa sono i micro testi
- Il profilo dell'UX Writer
- Lo storytelling
- Copywriter vs. UX Writer
- La necessità di usare l'UX
- Tanti suggerimenti per una scrittura dell'esperienza utente
- Le aziende che hanno saputo usare l'UX
- Esempi di micro testi vincenti
- E molto di più!
Se il tuo sito web non decolla, se gli accessi sono sempre meno, se vuoi diventare un professionista e farti conoscere nel web, impara l'arte della nuova scrittura: l'UX Writing, tecniche facili che faranno decollare il tuo sito web.
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