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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Audio Book
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Publisher: Ascent Audio
Published: May 28 2024
Language: English
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
2 different editions
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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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