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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Paperback
Technology & EngineeringGeneral ComputersIndustrial Design
ISBN13: 9781933820682
Publisher: Two Waves Books
Published: Apr 7 2020
Pages: 320
Weight: 1.30
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English
Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice.
--Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
2 different editions
Also available
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Kalbach, Jim
Audio Book
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Kalbach, Jim
Audio Book
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