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Neuroscience for Organizational Communication: A Guide for Communicators and Leaders

Neuroscience for Organizational Communication: A Guide for Communicators and Leaders

Paperback

ManagementMedical Reference

ISBN10: 9811670390
ISBN13: 9789811670398
Publisher: Palgrave Macmillan
Published: Jan 5 2023
Pages: 108
Weight: 0.36
Height: 0.28 Width: 5.83 Depth: 8.27
Language: English
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

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