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Advertising the Black Stuff in Ireland 1959-1999: Increments of change
Paperback
Series: Reimagining Ireland, Book 95
ISBN13: 9781789973457
Publisher: Peter Lang
Published: Jan 28 2020
Pages: 228
Weight: 0.72
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.
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