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Lifestyle Brands: A Guide to Aspirational Marketing

Lifestyle Brands: A Guide to Aspirational Marketing

Hardcover

Business GeneralManagementMarketing

ISBN10: 1137285923
ISBN13: 9781137285928
Publisher: Springer Nature
Published: Dec 5 2012
Pages: 141
Weight: 0.65
Height: 0.70 Width: 5.40 Depth: 8.30
Language: English
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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