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Mail Order Retailing in Britain: A Business and Social History
Hardcover
Business GeneralManagementGeneral World History
ISBN13: 9780198296508
Publisher: Oxford University Press
Published: Mar 24 2005
Pages: 258
Weight: 1.19
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
The final section of the book examines the rise of internet shopping and the new challenges and opportunities it provided for the mail order industry. Here the story is one of continuity and fracture as the established mail order companies struggle to adjust to a business environment which they had partly created, but which also rested on a new range of core competencies and technological and demographic change.
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