Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing creativity

Managing creativity

Auger, Pascale

Paperback

Management

ISBN10: 6209574289
ISBN13: 9786209574283
Publisher: Our Knowledge Publishing
Published: Jan 28 2026
Pages: 324
Weight: 0.96
Height: 0.73 Width: 6.00 Depth: 9.00
Language: English
Between creativity and conformity, individuals and organizations generally prefer to reproduce what is familiar to them, what has already proven effective, and what does not require them to change their patterns of behavior. What's more, economic pressure leads organizations into a paradox: while they should be increasing the variety of their responses and actions, they focus even more on their usual, routine actions and act as if they were in stable, linear environments. The purpose of this research is to identify a management style that enables organizations to develop creativity. More specifically, we will seek to answer the following questions: How can we recognize a creative idea within organizations? How do creative processes unfold within organizations? How can organizations manage without inhibiting creativity?

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