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Managing Organizational Crisis and Brand Trauma
Hardcover
ISBN13: 9783319607252
Publisher: Palgrave Macmillan
Published: Sep 8 2017
Pages: 256
Weight: 1.05
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network
Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior
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