Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marina Business - An introduction for Investors, Developers and Buyers - Volume 1

Marina Business - An introduction for Investors, Developers and Buyers - Volume 1

Graves, Richard

Paperback

Business GeneralGeneral ReferenceTransportation General

Currently unavailable to order

ISBN10: 1792321708
ISBN13: 9781792321702
Publisher: Richard Graves & Associates
Published: Jun 25 2020
Pages: 180
Weight: 1.27
Height: 0.49 Width: 8.50 Depth: 11.00
Language: English
What business are we in?

The following is a quote from an article in the Harvard Business Review Marketing Myopia by Theodore Levitt:

The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today, not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product-oriented instead of customer-oriented.

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