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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

Paperback

Series: SpringerBriefs in Business

Business GeneralEconomicsMarketing

ISBN10: 303044869X
ISBN13: 9783030448691
Publisher: Springer Nature
Published: Apr 10 2020
Pages: 67
Weight: 0.26
Height: 0.16 Width: 6.14 Depth: 9.21
Language: English
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.

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Business General