Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing for Human Flourishing: Rethinking Marketing's Role in Society

Marketing for Human Flourishing: Rethinking Marketing's Role in Society

George, Babu

Paperback

General Sociology

ISBN13: 9798243612012
Publisher: Independently Published
Published: Jan 12 2026
Pages: 162
Weight: 0.50
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
This book offers a radical reconceptualization of marketing, not as a necessary evil to be constrained by ethics but as a fundamentally positive social institution capable of advancing human flourishing by default. Rejecting the dominant view of marketing as manipulation, persuasion, or extraction, the book develops a new theoretical foundation that understands marketing as a coordination system for meaning, value, and agency in complex societies. By introducing original frameworks and reexamining core assumptions, it reframes marketing as a practice that can reduce existential friction, enhance choice, and align economic activity with human and societal well-being. Rather than proposing incremental reforms, the book seeks to re-found marketing as a civilizational force for coherence, dignity, and shared prosperity.

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General Sociology

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