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Marketing from Research to the Commercialisation of Technologies

Marketing from Research to the Commercialisation of Technologies

Paperback

Management

ISBN10: 6208619882
ISBN13: 9786208619886
Publisher: Our Knowledge Publishing
Published: Jan 31 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
The aim of this book was to investigate the role that marketing can play from research to the commercialisation of technologies generated by universities. To this end, it sets out to describe the marketing practices of four universities in the state of Minas Gerais (UFJF, UFLA, UFMG and UFV). A multi-case study of a qualitative and exploratory nature was carried out, based on bibliographical and documentary research and interviews with a semi-structured script. The study proposes a conceptual framework for the study of marketing strategies in federal universities.

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Braga Veroneze, Ricardo

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Management