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The Marketing Guide 101: For Indie Authors
Paperback
Series: Self-Publishing & Author Success, Book 4
Business GeneralGrammar & StyleTest Prep
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ISBN13: 9781520409443
Publisher: Independently Published
Published: Jan 18 2017
Pages: 162
Weight: 0.50
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
You published your book. Now you need readers to find it.
The Marketing Guide 101 is a practical marketing guide for indie authors who want steady book discovery without gimmicks. It turns marketing into a repeatable routine: clear positioning, simple reader pathways, and consistent promotion that fits real life. This book is written for authors who feel stuck after publishing. You may have tried posting on social media, asking friends, or changing your blurb again and again, yet nothing moves. Marketing is not luck. It is a set of actions that create visibility, trust, and sales over time. Inside, you will learn how to:- Define your book's market: genre signals, reader promise, and positioning that makes sense
- Build a simple author platform: one hub page, one email list, and a clean path from interest to purchase
- Create marketing assets that work: book description, cover messaging, keywords, categories, and series logic
- Launch with structure: pre-launch setup, launch week actions, and a week-by-week follow-up plan
- Use social media with purpose: what to post, how often, and how to avoid shouting into the void
- Work with reviewers and bloggers: outreach that is respectful, targeted, and trackable
- Run basic ads without panic: what to test first, how to read results, and when to stop
- Build long-term discovery: content strategy, reader magnets, and simple list growth methods
- Measure what matters: the few numbers that tell you what is working and what is not
- Keep your name clean: ethical promotion, honest claims, and reader-first communication
You will also get templates you can reuse: launch checklists, outreach messages, content prompts, and a simple tracking sheet for your marketing experiments.
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