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Marketing Strategy: Customer
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781636513201
Publisher: Vibrant Publishers
Published: Nov 15 2024
Pages: 336
Weight: 1.36
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Unlock the power of customer-centric strategies with Marketing Strategy: Customer by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.
V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, Marketing Strategy: Customer equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today's dynamic market.
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