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Marketing the Arts: An Introduction
Paperback
MarketingBusiness of ArtGeneral Drama
ISBN13: 9781538128954
Publisher: Rowman & Littlefield Publishers
Published: May 13 2020
Pages: 274
Weight: 0.90
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value1 different editions
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