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Mastering Product and Brand Management: A Practical Guide for Global Managers
Paperback
Series: Leadership Management
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Publisher: Independently Published
Published: Sep 21 2025
Pages: 146
Weight: 0.58
Height: 0.31 Width: 7.00 Depth: 10.00
Language: English
What sets this book apart is its hands-on learning approach. Each chapter is supported with case studies, global and Indian examples, activities, assignments, group projects, and discussion questions, enabling managers to apply theories in real business contexts. From Apple's ecosystem-driven product management to Amul's timeless branding strategies, the book integrates Anglo-Saxon, Asian, American, European, and Indian perspectives, showcasing the universality and cultural adaptability of effective product-brand management.
Key topics include:
- Product Strategy & Planning: Aligning product portfolios with business goals using frameworks like the BCG Matrix and Ansoff Growth Matrix.
- Product Lifecycle Strategies: Managing products from introduction to decline and implementing revival strategies.
- New Product Development (NPD): Structured processes for innovation, from ideation to commercialization.
- Branding Concepts & Decisions: Positioning, differentiation, storytelling, and building a brand's identity.
- Brand Equity & Portfolios: Measuring, sustaining, and optimizing brand equity across markets and categories.
- Emerging Trends: Sustainability, digital transformation, community-driven branding, and cross-cultural brand strategies.
Ultimately, Mastering Product and Brand Management empowers global managers to integrate strategy with creativity, data with intuition, and global insights with local relevance. It is both a workbook and a guidebook, making it suitable for corporate training programs, academic courses, and self-learning executives who aspire to drive growth, innovation, and customer loyalty in an evolving marketplace.
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