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McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
Paperback
Business BiographiesCulinary BiographiesBusiness General
ISBN13: 9780060721855
Publisher: Collins
Published: May 1 2009
Pages: 272
Weight: 0.45
Height: 0.70 Width: 5.30 Depth: 7.70
Language: English
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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