Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Businessnews Publishing

Paperback

Management

Currently unavailable to order

ISBN10: 2511046849
ISBN13: 9782511046845
Publisher: Lightning Source Inc
Published: Sep 9 2016
Pages: 46
Weight: 0.12
Height: 0.10 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Joe Calloway's book: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.

This complete summary of the ideas from Joe Calloway's book Becoming a Category of One shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.

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