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Navigating the Challenges & Opportunities of Green Marketing in India

Navigating the Challenges & Opportunities of Green Marketing in India

Paperback

Business General

ISBN10: 6208452325
ISBN13: 9786208452322
Publisher: LAP Lambert Academic Publishing
Published: Jun 18 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
This book is a compilation and collection of selected research papers contributed by scholars, academicians, and practitioners on the theme of. Towards a sustainable future addressing challenges and exploring opportunities for sustainable development in India.Most of the papers included in this book are interdisciplinary and address important issues related to Navigating the Challenges and Opportunities of Green Marketing in India. Readers have an opportunity to appreciate the research efforts of authors through these edited papers. Some of these papers are exploratory, while others are based on primary as well as secondary data.

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Shukla, Vaidehi

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Business General