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Negotiating Change: Overcoming Entrenched Harmful Behaviours and Beliefs

Negotiating Change: Overcoming Entrenched Harmful Behaviours and Beliefs

Paperback

Business GeneralManagement

ISBN10: 0815363605
ISBN13: 9780815363606
Publisher: Routledge
Published: Sep 20 2018
Pages: 170
Weight: 0.59
Height: 0.40 Width: 6.14 Depth: 9.21
Language: English

Behaviour change programs fail more often than they succeed. Failure is avoidable, but not if we keep attempting change the same way.

Negotiating Change is the culmination of decades of work with global corporations in ethics, communications, behaviour change and regulatory and social compliance. The book provides a text for corporate leaders, their advisors and academics and students from several disciplines to explain why the current approach to behaviour change and compliance fails, and documents why the author's approach has been successful in more than 60 countries. The book synthesises research insights from evolutionary psychology, behavioural sciences, neuroscience and neurochemistry into a practical guide. It explains why systems for behavioural guidance and control based on beliefs, religions, ethics, cultures and the law are ineffective in our globalised, hyper-connected, multi-cultural world.

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Business General