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Personalmanagement im digitalen Wandel
Hardcover
Series: de Gruyter Studium
ISBN13: 9783110613162
Publisher: De Gruyter Oldenbourg
Published: Sep 1 2019
Pages: 466
Weight: 2.07
Height: 1.00 Width: 6.69 Depth: 9.61
Language: German
Der Arbeitsmarkt für Fach- und Führungskräfte hat sich längst zu einem Käufermarkt entwickelt. Gleichzeitig scheint es, als sei unser Management mit der digitalen Transformation überfordert. New Work, Digital Natives und Agilität sind hier die Stichworte. Die Überforderung hat aber sehr häufig gar nichts mit der Digitalisierung an sich zu tun. Vielmehr sind es die Wechselwirkungen zwischen Technologie und Arbeitskultur, denn Technologie wirkt in Kultur hinein und Kultur wirkt ihrerseits in die Entwicklung und den Einsatz von Technologien. Nicht zuletzt deshalb ist die Rekrutierung und die Bindung hoch qualifizierter und motivierter Nachwuchskräfte, die zur jeweiligen Arbeitskultur passen, einer der wichtigsten strategischen Erfolgsfaktoren. Gefragt ist ein Personalmanagement, das personalpolitisch relevante Chancen in einer sich veränderten Umwelt erkennt und daraus geeignete Ma nahmen und Programme ableitet.
Die vorliegende 3. Auflage der Personalmarketing-Gleichung bietet hierzu sowohl auf der Personalbeschaffungsseite als auch im Bereich der Personalbetreuung einen Handlungsrahmen, in den folgende Themenbereich neu Eingang gefunden haben:
- New Work-Führungsansätze wie Super Leadership, Shared und Distributed Leadership, virtuelle Führung, agile und digitale Führung sowie ihre Vereinbarkeit mit den klassischen Führungstheorien
- Change Management im Zeitalter der Digitalisierung
- Thematisierung neuer Recruiting-Trends wie Chatbot, Active Sourcing, Skillmatching oder Multiposting
- Stärke Internationalisierung kulturrelevanter Themen
- Anreiz- und Vergütungssysteme unter Berücksichtigung neuer Talententfaltungsformate.
Beibehalten wurde die bewährte Konzeption des Lehrbuchs, die sich an folgenden Eckpunkten orientiert:
- Ãœbertragung der kundenorientierten Erkenntnisse aus dem Absatzmarketing auf das Personalmanagement (denn Bewerber und Mitarbeiter sind nichts anders als die Kunden des Personalmanagements)
- Prozessorientierte Betrachtung des Personalmanagements als Wertschöpfungskette
- Bestimmung der wesentlichen Aktionsparameter und Werttreiber für alle Aktionsfelder (Phasen) des wertorientierten Personalmanagements.
Das Lehrbuch bietet Bachelor- und Master-Studierenden der Wirtschaftswissenschaften die Grundlage für eine praxisnahe Ausbildung im Bereich des Personalmanagements und liefert zudem einen wertvollen Handlungsrahmen für Verantwortliche im Personalbereich.
Prof. Dr. Dirk Lippold war über drei Jahrzehnte in der Software- und Beratungsbranche tätig, zuletzt als Deutschland-Geschäftsführer einer gro en internationalen Unternehmensberatung. Er ist Gastprofessor an der Humboldt-Universität zu Berlin und lehrt darüber hinaus an verschiedenen Privathochschulen in MBA-, Master- und Bachelor-Studiengängen. Auf seinem Blog www.dialog-lippold.de schreibt er regelmä ig über aktuelle Themen auch über den Tellerrand betriebswirtschaftlicher Herausforderungen hinaus.
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