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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Paperback
ISBN13: 9781999023058
Publisher: Ambient Press
Published: Jan 27 2026
Pages: 198
Weight: 0.52
Height: 0.45 Width: 5.50 Depth: 8.50
Language: English
You know your product is awesome-but does anybody else?
In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.
In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.
You'll learn how to
- assemble the right team to tackle positioning,
- use a simple yet powerful five-step positioning process,
- ensure your positioning is highly differentiated from your competitors,
- identify your best-fit customers,
- test your positioning using a structured sales narrative,
- avoid common positioning mistakes that muddy your message.
Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.
1 different editions
Also available
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Hardcover
Also from
Dunford, April
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Hardcover
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