Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Peaks to Pavement: Patagonia, The North Face & Arc'teryx: Outdoor Gear Goes Urban

Peaks to Pavement: Patagonia, The North Face & Arc'teryx: Outdoor Gear Goes Urban

Mercer, Sofia

Paperback

Series: Branded in History: Stories You Wore

Fashion BiographiesFashion & AccessoriesGeneral Sociology

ISBN13: 9798269103228
Publisher: Independently Published
Published: Oct 9 2025
Pages: 144
Weight: 0.40
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Peaks to Pavement uncovers how outdoor gear once built for survival became urban style armor. Patagonia, The North Face, and Arc'teryx began in the mountains-designed for climbers, explorers, and adventurers. But soon, their technical jackets and rugged fleeces found their way into subways, cafes, and city sidewalks. This book traces the journey from basecamps to boulevards, showing how performance wear adapted to a new stage: the metropolis. It reveals how technical fabrics, environmental activism, and a craving for authenticity turned outdoor brands into symbols of both adventure and everyday resilience.

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