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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Borderless Brands: Adidas, Ray-Ban & De Beers: Icons Without Borders

Borderless Brands: Adidas, Ray-Ban & De Beers: Icons Without Borders

Paperback

Series: Branded in History: Stories You Wore

Business GeneralFashion & AccessoriesGeneral Sociology

ISBN13: 9798269920351
Publisher: Independently Published
Published: Oct 15 2025
Pages: 138
Weight: 0.39
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Borderless Brands investigates what makes icons like Adidas, Ray-Ban, and De Beers resonate across every culture and continent. From three stripes on football fields to diamonds in wedding rituals, these brands achieved what few can-universal recognition. This book traces their strategies for expansion, adaptation, and cultural storytelling, showing how they transcended geography to become symbols of identity worldwide. It reveals the formula for global resonance: consistency, adaptability, and myth-making that turn products into timeless cultural artifacts.

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