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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
Hardcover
Series: 21st Century Business Management
ISBN13: 9781774916865
Publisher: Apple Academic Press
Published: Dec 6 2024
Pages: 358
Weight: 1.58
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.
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