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Koncepcja męskości w magazynach lifestyle'owych dla mężczyzn
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ISBN10: 6208997682
ISBN13: 9786208997687
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 16 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208997687
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 16 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Polish
Poprzez analizę porównawczą dwóch znanych magazynów lifestyle'owych dla mężczyzn, GQ-UK i FHM, celem jest poszukiwanie koncepcji męskości i sposobu jej przedstawiania. Badanie koncentruje się na roli redakcyjnej i reklamowej wizerunków mężczyzn oraz konstrukcji takiej reprezentacji. Dokladnie obserwuje się również związek między postacią męską lub wizerunkiem fizycznym a typem męskości. Poprzez analizę podejmuje się próbę ustalenia przedstawionej koncepcji męskości oraz określenia, czy definiuje się lub promuje określony typ męskości. Po potwierdzeniu analizuje się występowanie i wplyw na cechy różnicujące te dwie publikacje. Przeprowadzono dokladną analizę możliwości, że przedstawianie męskości i jej różnych typów jest znaczącym czynnikiem różnicującym te dwie publikacje. Celem niniejszych badań bylo wzbogacenie ogólnej wiedzy na temat magazynów poświęconych stylowi życia mężczyzn, a także odkrycie sposobu, w jaki te dwa konkretne tytuly plasują się w strukturze tego segmentu rynku wydawniczego.
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