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O conceito de masculinidade nas revistas masculinas
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ISBN10: 6208997534
ISBN13: 9786208997533
Publisher: Edicoes Nosso Conhecimento
Published: Sep 16 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208997533
Publisher: Edicoes Nosso Conhecimento
Published: Sep 16 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
Por meio de uma análise comparativa de duas revistas masculinas classificadas e bem conhecidas, a GQ-UK e a FHM, o objetivo é procurar a concepção ou concepções de masculinidade e a forma como ela é representada. O estudo centra-se no papel editorial e publicitário das imagens masculinas e na construção dessa representação. A relação entre a figura masculina ou a imagem fÃsica e o tipo de masculinidade também é observada de perto. Através da análise, procura-se estabelecer a conceção de masculinidade apresentada e determinar se um determinado tipo de masculinidade está a ser definido ou promovido. Uma vez confirmado, analisa-se a incidência e a implicação nas caracterÃsticas de diferenciação destas duas publicações. Foram realizadas análises cuidadosas em torno da possibilidade de a representação da masculinidade e os seus diferentes tipos serem um fator de diferenciação significativo entre estas duas publicações. O objetivo desta pesquisa foi contribuir para o conhecimento geral das revistas masculinas de estilo de vida e também descobrir a forma como estas duas publicações especÃficas se posicionam na estrutura deste segmento do mercado editorial de revistas.
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