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Procesy reklamowe w nadawaniu w Nigerii Studium przypadku BCOS
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ISBN10: 6203851167
ISBN13: 9786203851168
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 16 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786203851168
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 16 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
Celem tej książki bylo nie tylko zbadanie szerokiego spektrum reklamy z naciskiem na reklamę radiową i telewizyjną, ale także zbadanie, w jaki sposób konkretna organizacja medialna BCOS Ibadan podejmuje procesy reklamowe na obu kanalach radiowych i telewizyjnych. Podsumowując, niniejsza książka dotyczyla historycznego przeglądu reklamy od czasów starożytnych do wspólczesnych, określając historyczne trendy reklamy w Nigerii, a także przyjrzala się różnym fazom rozwoju Departamentu Handlowego B.C.O.S Ibadan. Omówiono glówne cechy radia i telewizji, zalety i wady obu mediów. Reklama to kreatywny świat, a kreatywnośc jest sercem konkretnej reklamy. Omówiono reklamę i kreatywnośc. Przedstawiono rolę reklamy i jej funkcje. W książce przeanalizowano również kwestię reklamy jako modelu komunikacji masowej. Dokonano doglębnej oceny dzialu handlowego BCOS wraz z wnioskami i zaleceniami dla stacji. Wreszcie, książka ta przyniesie ogromne korzyści studentom zainteresowanym reklamą i zapozna ich z mackami reklamy.
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