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Teoria komunikacji masowej
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ISBN10: 6202455861
ISBN13: 9786202455862
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 19 2025
Pages: 324
Weight: 0.96
Height: 0.73 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202455862
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 19 2025
Pages: 324
Weight: 0.96
Height: 0.73 Width: 6.00 Depth: 9.00
Language: Polish
Teorie komunikacji masowej są niezbędne, ponieważ slużą jako oś, na której obraca się praktyka komunikacji masowej. Są mapami drogowymi w badaniu i rozumieniu różnych sytuacji i procesów komunikacji masowej. Moje osobiste doświadczenie jako instruktora komunikacji masowej ujawnilo, że wielu studentów nie czuje się komfortowo z kursem dotyczącym teorii komunikacji masowej. Uważają teorie komunikacji masowej za zbyt abstrakcyjne i pelne zagadkowego żargonu. Niniejsza książka ma na celu zlagodzenie dyskomfortu psychicznego, z jakim borykają się studenci podczas studiowania teorii komunikacji masowej. Książka sklada się z dwóch glównych części. Częśc pierwsza stanowi ogólne wprowadzenie do podstaw teorii komunikacji masowej. Częśc druga koncentruje się na szczególowym wyjaśnieniu wybranych kluczowych teorii komunikacji masowej. Każda teoria jest krótko przedstawiona w następującej kolejności: Glówna idea, krótka historia, zwolennicy, opis, zalożenia, podstawowe koncepcje, zastosowanie, mocne i slabe strony, przyklad i podsumowanie. Takie podejście do prezentacji teorii komunikacji masowej jest proste i latwo zrozumiale, nawet dla nowicjuszy w tej dziedzinie.
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