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Teoria da comunicação de massa
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ISBN10: 6202439629
ISBN13: 9786202439626
Publisher: Edicoes Nosso Conhecimento
Published: Aug 19 2025
Pages: 324
Weight: 0.96
Height: 0.73 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202439626
Publisher: Edicoes Nosso Conhecimento
Published: Aug 19 2025
Pages: 324
Weight: 0.96
Height: 0.73 Width: 6.00 Depth: 9.00
Language: Portuguese
As teorias da comunicação de massas são vitais, porque servem de pivô sobre o qual gira a prática da comunicação de massas. São os roteiros para examinar e compreender as várias situações e processos da comunicação de massas. A minha experiência pessoal como professor de Comunicação de Massas revelou que muitos estudantes não se sentem à vontade com o curso sobre a teoria da comunicação de massas. Consideram as teorias da comunicação de massas demasiado abstractas e cheias de jargão confuso. Este livro tem como objetivo aliviar o desconforto mental que os estudantes enfrentam quando estudam as teorias da comunicação de massas. A primeira parte apresenta uma introdução geral aos fundamentos da teoria da comunicação de massas. A Parte Dois concentra-se na explicação detalhada de algumas Teorias da Comunicação de Massas chave selecionadas. Cada teoria é apresentada brevemente na seguinte ordem sequencial: Ideia Principal, Breve História, Proponentes, Descrição, Pressupostos, Conceitos Básicos, Aplicação, Pontos Fortes, Pontos Fracos, Exemplo e Declaração Sumária. Esta abordagem de apresentação das Teorias da Comunicação de Massa é direta e facilmente compreensÃvel, mesmo para os novatos na área.
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