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Zarządzanie produkcjami audiowizualnymi
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ISBN10: 6209057683
ISBN13: 9786209057687
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 21 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209057687
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 21 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Polish
Środki masowego przekazu zmieniają swoje sposoby dzialania, aby utrzymac i poszerzyc grono odbiorców. W tym kontekście produkcja audiowizualna stala się niezbędnym elementem pozycjonowania treści na platformach tradycyjnych i cyfrowych. W ramach tych globalnych dynamik Kuba promuje badania naukowe mające na celu poprawę skuteczności swojego systemu mediów publicznych. Zgodnie z powyższym, niniejsze badanie odpowiada na potrzebę zwiększenia skuteczności zarządzania produkcjami audiowizualnymi kubańskich ośrodków telewizyjnych, w tym celu opracowano narzędzie metodologiczne, skladające się z modelu teoretycznego, z którego wywodzi się ogólna procedura oraz procedury szczególowe sprzyjające usprawnieniu procesu zarządzania produkcjami audiowizualnymi w kubańskich ośrodkach telewizyjnych.
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