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Gestión de producciones audiovisuales
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ISBN10: 6139466024
ISBN13: 9786139466023
Publisher: Editorial Academica Espanola
Published: Jan 15 2025
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9786139466023
Publisher: Editorial Academica Espanola
Published: Jan 15 2025
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Spanish
Los medios de comunicación masiva transforman sus modos de operar con el objetivo de retener y ampliar sus audiencias. En este contexto, la producción audiovisual se ha convertido en una actividad esencial para el posicionamiento de contenidos en plataformas tradicionales y digitales. Insertada en esas dinámicas globales, Cuba promueve investigaciones académicas para mejorar la eficacia de su sistema de medios públicos. En consonancia con lo anterior, esta investigación atiende la necesidad de elevar la eficacia en la gestión de las producciones audiovisuales de los telecentros cubanos, propósito para el que desarrolló un instrumento metodológico, integrado por un modelo teórico del que se derivan un procedimiento general y procedimientos especÃficos que favorecen la mejora en el proceso de gestión de producciones audiovisuales en telecentros cubanos.
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