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Political Marketing and Management in Ghana: A New Architecture
Hardcover
Series: Palgrave Studies in Political Marketing and Management
ManagementMarketingGeneral Political Science
ISBN13: 9783319573724
Publisher: Palgrave Macmillan
Published: Aug 28 2017
Pages: 207
Weight: 0.92
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
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