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Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates' Use of New Media

Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates' Use of New Media

Hardcover

Series: Lexington Studies in Political Communication

General ReferenceGeneral Political ScienceGeneral Sociology

ISBN10: 149854083X
ISBN13: 9781498540834
Publisher: Lexington Books
Published: Dec 10 2020
Pages: 226
Weight: 1.04
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

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General Political Science