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Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates' Use of New Media

Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates' Use of New Media

Paperback

Series: Lexington Studies in Political Communication

General ReferenceGeneral Political ScienceGeneral Sociology

ISBN10: 1498540856
ISBN13: 9781498540858
Publisher: Lexington Books
Published: Aug 19 2022
Pages: 226
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

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