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Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"
Hardcover
Series: Routledge Research in the Creative and Cultural Industries
ISBN13: 9781041208204
Publisher: Routledge
Published: Apr 29 2026
Pages: 190
Weight: 1.28
Height: 0.50 Width: 7.00 Depth: 10.00
Language: English
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
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