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Pop-Up Business for Dummies
Paperback
Series: For Dummies
Publisher Price: $16.99
ISBN13: 9781118443491
Publisher: For Dummies
Published: Dec 3 2012
Pages: 272
Weight: 0.76
Height: 0.53 Width: 5.53 Depth: 8.46
Language: English
Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you'll find:
- Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.
- Finding the right space for you.
- Negotiating with the landlord and sorting out the legalities.
- Fixing up and fitting out your space on a budget.
- Pulling in the punters - advertising and marketing your pop-up.
- Managing a successful pop-up business day-to-day.
- Closing up shop efficiently.
- Lots of case studies, checklists, tips and hints from experienced pop-up people!
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