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Management and Creativity: From Creative Industries to Creative Management
Hardcover
ISBN13: 9781405119955
Publisher: John Wiley & Sons
Published: Sep 1 2006
Pages: 216
Weight: 1.31
Height: 0.56 Width: 7.00 Depth: 10.00
Language: English
- Challenges the stereotypical opposition between 'creatives' and 'suits'.
- Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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