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Indicações Geográficas: Ao redor do mundo
Paperback
Series: Wines of the World
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ISBN13: 9798298916394
Publisher: Independently Published
Published: Aug 20 2025
Pages: 100
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Portuguese
Publisher: Independently Published
Published: Aug 20 2025
Pages: 100
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Portuguese
Introdução: O conceito de Indicações Geográficas (IGs): definições, tipos (Denominação de Origem e Indicação de Procedência) e importância.
O papel das IGs no mercado globalizado: valorização da origem, qualidade e tradição.
As IGs como estratégia de diferenciação no mercado competitivo de vinhos.
O papel das IGs no mercado globalizado: valorização da origem, qualidade e tradição.
As IGs como estratégia de diferenciação no mercado competitivo de vinhos.
Panorama geral das IGs de vinho no mundo: principais regiões, legislações, desafios e oportunidades. Indicações Geográficas: Conceitos e Fundamentos: Definição e tipos de IGs: Denominação de Origem (DO) e Indicação de Procedência (IP).
Elementos constitutivos de uma IG: vÃnculo com o território, fatores naturais e humanos, reputação.
BenefÃcios da proteção de uma IG: para produtores, consumidores e região.
O papel dos órgãos reguladores e de controle das IGs.
Aspectos legais e jurÃdicos das IGs no contexto internacional. IGs e o Mercado Global de Vinhos: O mercado global de vinhos: tendências, desafios e oportunidades.
A importância da origem e da tipicidade na escolha do consumidor.
IGs como ferramenta de marketing e comunicação: construção de marca e valorização do produto.
O papel das IGs na segmentação do mercado e no posicionamento dos vinhos.
Estudos de caso de sucesso: como as IGs impulsionaram o desenvolvimento de regiões vitivinÃcolas. IGs ao Redor do Mundo: Europa:
França: o sistema de Appellation d'Origine Contrôlée (AOC).
Itália: Denominazione di Origine Controllata (DOC) e Denominazione di Origine Controllata e Garantita (DOCG).
Espanha: Denominación de Origen (DO) e Denominación de Origen Calificada (DOCa).
Portugal: Denominação de Origem Controlada (DOC) e Indicação Geográfica Protegida (IGP).
Novo Mundo:
Estados Unidos: American Viticultural Areas (AVAs).
Austrália: Geographical Indications (GIs).
Chile: Denominación de Origen (DO).
Argentina: Indicación Geográfica (IG).
Outros paÃses: exemplos de IGs em paÃses emergentes no mercado de vinhos. Desafios e Oportunidades das IGs: Desafios para a gestão e proteção das IGs: fraudes, concorrência desleal, mudanças climáticas.
A necessidade de adaptação às demandas do mercado global: inovação e sustentabilidade.
Oportunidades para o desenvolvimento regional e o turismo enogastronômico.
O futuro das IGs no mercado de vinhos: tendências e perspectivas.
Elementos constitutivos de uma IG: vÃnculo com o território, fatores naturais e humanos, reputação.
BenefÃcios da proteção de uma IG: para produtores, consumidores e região.
O papel dos órgãos reguladores e de controle das IGs.
Aspectos legais e jurÃdicos das IGs no contexto internacional. IGs e o Mercado Global de Vinhos: O mercado global de vinhos: tendências, desafios e oportunidades.
A importância da origem e da tipicidade na escolha do consumidor.
IGs como ferramenta de marketing e comunicação: construção de marca e valorização do produto.
O papel das IGs na segmentação do mercado e no posicionamento dos vinhos.
Estudos de caso de sucesso: como as IGs impulsionaram o desenvolvimento de regiões vitivinÃcolas. IGs ao Redor do Mundo: Europa:
França: o sistema de Appellation d'Origine Contrôlée (AOC).
Itália: Denominazione di Origine Controllata (DOC) e Denominazione di Origine Controllata e Garantita (DOCG).
Espanha: Denominación de Origen (DO) e Denominación de Origen Calificada (DOCa).
Portugal: Denominação de Origem Controlada (DOC) e Indicação Geográfica Protegida (IGP).
Novo Mundo:
Estados Unidos: American Viticultural Areas (AVAs).
Austrália: Geographical Indications (GIs).
Chile: Denominación de Origen (DO).
Argentina: Indicación Geográfica (IG).
Outros paÃses: exemplos de IGs em paÃses emergentes no mercado de vinhos. Desafios e Oportunidades das IGs: Desafios para a gestão e proteção das IGs: fraudes, concorrência desleal, mudanças climáticas.
A necessidade de adaptação às demandas do mercado global: inovação e sustentabilidade.
Oportunidades para o desenvolvimento regional e o turismo enogastronômico.
O futuro das IGs no mercado de vinhos: tendências e perspectivas.
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