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Marketing nas MÃdias Sociais: Um Guia Prático
Paperback
Series: Opresnik Management Guides, Book 26
Publisher: Independently Published
Published: Nov 18 2020
Pages: 248
Weight: 0.81
Height: 0.56 Width: 6.00 Depth: 9.00
Language: Portuguese
Classificado entre os melhores livros de marketing do mundo pela Bookauthority
A comunicação de marketing está passando por uma revolução digital. A popularidade crescente dos blogs, podcasting e redes sociais permite que os clientes em todo o mundo transmitam suas opiniões sobre um produto ou serviço a um público potencial de bilhões. A publicidade tradicional não funciona tão bem como no passado. Esta quarta edição completamente atualizada e ampliada deste guia, escolhida por Bookauthority como um dos melhores livros de marketing / publicidade do mundo, conduz os leitores através do labirinto de comunidades, plataformas e ferramentas de mÃdia social para que eles possam decidir melhor quais ferramentas usar e como usá-las de forma mais eficaz.
'Este livro é uma orientação indispensável para os profissionais de marketing do século 21, que buscam alavancar as mÃdias sociais para vencer na comunicação com o consumidor.'
Kohzoh Takaoka, Presidente & CEO, Nestlé Japan Ltd.
'Este é o livro que o ajudará a dominar as mÃdias sociais, o elemento indispensável em todo programa de marketing.'
Al Ries, Chairman, Ries & Ries
'Este guia fornece uma visão geral sólida e sucinta das mÃdias sociais, dicas práticas que os profissionais de marketing podem inserir em suas estratégias de mÃdia social e que os pesquisadores podem usar para entender melhor os fenômenos que estudam no contexto das mÃdias sociais.'
Dr. Violetta Wilk, Ph.D., Pesquisadora e Docente em Marketing, Edith Cowan University, Perth, Australia
Os autores
Svend Hollensen é Professor Associado de Marketing Internacional na University of Southern Denmark. Ele é autor de livros didáticos publicados globalmente e de vários artigos em revistas cientÃficas reconhecidas. Svend Hollensen também trabalhou como consultor para várias empresas multinacionais, bem como organizações globais como o Banco Mundial.
Philip Kotler é o distinto professor de marketing internacional da S. C. Johnson & Son na Kellogg School of Management da Northwestern University e uma das maiores autoridades mundiais em marketing. Sua escrita definiu o marketing em todo o mundo nas últimas décadas. Philip Kotler recebeu vários prêmios e tÃtulos honorÃficos.
Marc Opresnik é um distinto professor de marketing na Technische Hochschule Lübeck, bem como membro do conselho de administração do SGMI Management Institute St. Gallen e palestrante do TEDx. Ele é Diretor de Pesquisa da Kotler Impact Inc. e co-autor global da lenda do marketing Philip Kotler. Com seus muitos anos de experiência internacional, Marc Opresnik é um dos mais renomados especialistas em marketing, gestão e negociação do mundo.
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