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O Luto do Fundador: Por que fechar uma empresa dói tanto e como atravessar esse deserto
Paperback
Business BiographiesBusiness GeneralSelf-Help
Publisher: Independently Published
Published: Jan 4 2026
Pages: 48
Weight: 0.17
Height: 0.10 Width: 6.00 Depth: 9.00
Language: Portuguese
Este não é um livro sobre sucesso. É um livro sobre sobrevivência e reconstrução humana.
Você já sentiu que sua empresa era uma extensão do seu próprio valor? Já se perguntou quem você é quando os números param de crescer e o telefone para de tocar?
Em O Luto do Fundador, o autor compartilha o impacto real de uma queda de mais de um milhão de reais, 60 processos jurÃdicos e o colapso emocional que se segue. Sem o sensacionalismo dos manuais de superação rápida, esta obra explora:
* O Luto InvisÃvel: Por que o fim de uma empresa dói como uma perda real.
* O Corpo como Alerta: Como o esgotamento fÃsico precede a falência mental.
* A Solidão do Erro: O isolamento social que ocorre quando o desempenho acaba.
* Reconstruir não é Repetir: Como evitar os mesmos padrões internos ao tentar recomeçar.
Inspirado por figuras históricas como Abraham Lincoln e pautado por uma lucidez estoica, este livro é um convite para você parar de lutar contra o que não controla e começar a estabilizar o chão sobre o qual pisa.
Para quem é este livro?
Para empreendedores em crise, fundadores que fecharam suas portas, ou profissionais que sentem o peso do burnout e da culpa por não terem superado ainda.
Sobre o autor
Bruno Mendonça é administrador, multiempresário, especialista em marketing e estratégias digitais, conselheiro da PUC Angels, escritor e palestrante. Mas nada disso, isoladamente, explica este livro.
Ao longo de sua trajetória, Bruno viveu os dois lados do empreendedorismo: o crescimento acelerado e o colapso absoluto. Atuou no setor financeiro, empreendeu na área da saúde, construiu negócios, perdeu tudo, enfrentou dÃvidas milionárias, processos, rupturas familiares e um perÃodo profundo de esgotamento emocional. Conheceu, na prática, aquilo que poucos relatam com honestidade: o luto do empreendedor.
O Livro o Luto do Fundador nasce desse atravessamento. Não é um manual de sucesso, nem uma autobiografia glorificada. É um relato humano, lúcido e direto sobre queda, reconstrução interna, redefinição de valores e amadurecimento - escrito para quem já quebrou, para quem está no limite ou para quem desconfia que vencer não pode custar a própria vida.
Hoje, Bruno atua aconselhando projetos, empresas e empreendedores com uma visão menos performática e mais sustentável - focada em clareza, autonomia, responsabilidade emocional e construção de longo prazo.
Este livro não promete atalhos. Oferece algo mais raro: verdade, chão e direção.
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