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Um estudo sobre a lealdade experiencial na indústria do golfe
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ISBN10: 620748164X
ISBN13: 9786207481644
Publisher: Edicoes Nosso Conhecimento
Published: May 13 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207481644
Publisher: Edicoes Nosso Conhecimento
Published: May 13 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro tem como objetivo identificar as dimensões da qualidade experiencial e investigar as inter-relações entre a qualidade experiencial, o entusiasmo, a equidade, a satisfação experiencial e a lealdade experiencial percebidas pelos turistas de golfe. A análise dos dados de 520 turistas de golfe em Sanya, na China, indica que o modelo proposto se ajusta bem aos dados. Os resultados revelam que existem quatro dimensões principais e 13 subdimensões da qualidade experiencial percebida pelos turistas de golfe. Além disso, os resultados indicam que a qualidade do resultado é identificada como a dimensão mais importante da qualidade experiencial percebida pelos turistas de golfe.
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