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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Paperback
Publisher Price: $27.99
ISBN13: 9783030507763
Publisher: Springer Nature
Published: Aug 25 2020
Pages: 173
Weight: 0.60
Height: 0.40 Width: 6.14 Depth: 9.21
Language: English
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
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