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Analisi semiologica della pubblicitÃ
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ISBN10: 6208808235
ISBN13: 9786208808235
Publisher: Edizioni Sapienza
Published: Mar 31 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208808235
Publisher: Edizioni Sapienza
Published: Mar 31 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro analizza la pubblicità esposta sui cartelloni e negli esercizi commerciali. Presenta la differenza tra pubblicità e propaganda, gli obiettivi e il contributo della pubblicità alla società . Sulla base del modello di analisi discorsiva di Roland Barthes (1988), è stato possibile esplorare l'interno dei messaggi, la loro qualità e particolarità , nonché gli aspetti legati alla cultura dei destinatari.Così, sulla base della semiologia, abbiamo cercato di analizzare l'immagine pubblicitaria, perché è ciò che attira l'attenzione nel campo della comunicazione e, fondamentalmente, per sostenere le prestazioni dei professionisti attraverso la scienza. Questo lavoro conclude che i segni in generale, siano essi formali o meno, forniscono alla semiologia dell'immagine un campo e un oggetto di studio eccezionalmente fruttuoso e istruttivo, sia da un punto di vista diacronico che sincronico, e riuniscono pubblici diversi nello stesso spazio comune, portando alla creazione di ipotesi di significato, a causa del fatto che gli enunciati spesso non sono espliciti. Da un punto di vista pragmatico, luoghi, prodotti e servizi sono pubblicizzati più spesso, sia nei centri urbani che nelle periferie. La pubblicità è dinamica ed effimera.
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