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Psychology of Salesmanship

Psychology of Salesmanship

Paperback

ManagementGeneral Psychology

ISBN10: 1024112705
ISBN13: 9781024112702
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 274
Weight: 0.85
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English

Psychology of Salesmanship, by George R. Eastman, delves into the psychological principles that underpin successful sales techniques. Published in 1916, this work offers timeless insights into understanding consumer behavior, mastering the art of persuasion, and building lasting relationships with customers. Eastman explores key concepts such as attention, interest, desire, and action, providing a framework for effective communication and closing deals.

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Eastman, George R.

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Management