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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Hardcover
Series: Quintessence
ISBN13: 9783662484890
Publisher: Springer
Published: May 26 2016
Pages: 113
Weight: 0.78
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
2 different editions
Also available
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Kotler, Philip
Bickhoff, Nils
Berger, Roland
Paperback
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
Kotler, Philip
Bickhoff, Nils
Berger, Roland
Paperback
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