Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul

Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul

Kassan, Jenny
Khanna, Ro
Hoyt, Natalie

Audio Book

Business GeneralManagement

Currently unavailable to order

ISBN13: 9798228721432
Publisher: Ascent Audio
Published: Oct 9 2017
Language: English
New businesses need money, but entrepreneurs are sometimes anxious about raising capital from traditional sources like venture capitalists, fearing there'll be strings attached. Jenny Kassan's book explains how to raise grassroots capital from supporters and allies who believe in mission as much as in returns.


Too many entrepreneurs, particularly mission-driven ones, try to avoid raising capital, assuming that they can't offer the kind of returns they think investors demand. Or they're worried that investors will end up taking control of the business. But an underfinanced business is a nightmare for the entrepreneur and a major reason new businesses fail. Jenny Kassan shows how anyone can build capital without relying on traditional methods.

Based on over ten years working with small businesses, Kassan says the landscape of investment capital is far larger and more diverse than many would have you believe. Venture capitalists looking for a tenfold return on their investment are a tiny minority, and many investors are just as mission-driven as entrepreneurs. Kassan takes readers through a six-step process to create a customized capital-raising plan, one that inspires them, excites them, and is in complete agreement with their business, their values, and their lives. This book will help as many people as possible turn their big, bold, world-changing visions into reality.

3 different editions

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