Sign-In
Cart
Resistance Is Useless: The Art of Business Persuasion
Paperback
Publisher Price: $24.95
ISBN13: 9781841124698
Publisher: Capstone
Published: Mar 7 2003
Pages: 288
Weight: 0.98
Height: 0.87 Width: 6.31 Depth: 9.16
Language: English
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
Also from
Burch, Geoffrey
Also in
Management
Hbr's 10 Must Reads on Mental Toughness (with Bonus Interview Post-Traumatic Growth and Building Resilience with Martin Seligman) (Hbr's 10 Must Reads
Schwartz, Tony
Seligman, Martin E. P.
Review, Harvard Business
Paperback
Hbr's 10 Must Reads 2025: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article Use Strategic Thinking to Creat
Rometty, Ginni
Sutton, Robert I.
Review, Harvard Business
Paperback
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses
Sanchez, Codie
Hardcover
Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success
Kem, Jen
Hardcover
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
Hbr's 10 Must Reads on High Performance (with Bonus Article the Right Way to Form New Habits" an Interview with James Clear)
Clear, James
Goleman, Daniel
Review, Harvard Business
Paperback
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
Wickman, Gino
Winters, Mark C.
Paperback
Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams
Gottlieb, Brian
Hardcover
Influence and Persuasion (HBR Emotional Intelligence Series)
Cialdini, Robert B.
Review, Harvard Business
Morgan, Nick
Paperback
Never Split the Difference: Negotiating as If Your Life Depended on It
Voss, Chris
Raz, Tahl
Hardcover
Hbr's 10 Must Reads on Managing Yourself (with Bonus Article How Will You Measure Your Life? by Clayton M. Christensen)
Review, Harvard Business
Drucker, Peter F.
Christensen, Clayton M.
Paperback
Hbr's 10 Must Reads on Leadership (with Featured Article What Makes an Effective Executive, by Peter F. Drucker)
Drucker, Peter F.
Goleman, Daniel
Review, Harvard Business
Paperback
The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter
Watkins, Michael D.
Hardcover
Hbr's 10 Must Reads on Emotional Intelligence (with Featured Article What Makes a Leader? by Daniel Goleman)(Hbr's 10 Must Reads)
Goleman, Daniel
Boyatzis, Richard E.
Review, Harvard Business
Hardcover
Hbr's 10 Must Reads on Managing People (with Featured Article Leadership That Gets Results, by Daniel Goleman)
Goleman, Daniel
Katzenbach, Jon R.
Review, Harvard Business
Paperback
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success
Chapman, Diana
Klemp, Kaley
Dethmer, Jim
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Michelli, Joseph A.
Hardcover
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours
Chamine, Shirzad
Hardcover
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Fire in the Hole!: The Untold Story of My Traumatic Life and Explosive Success
Parsons, Bob
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Ury, William
Patton, Bruce
Fisher, Roger
Paperback
Generative Ai: The Insights You Need from Harvard Business Review
Mollick, Ethan
Cremer, David De
Review, Harvard Business
Paperback
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Paperback
Hbr's 10 Must Reads on Strengthening Your Soft Skills (with Bonus Article You Don't Need Just One Leadership Voice--You Need Many by Amy Jen Su)
Gallo, Amy
Review, Harvard Business
Goleman, Daniel
Paperback
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
Kouzes, James M.
Posner, Barry Z.
Hardcover
The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization
Maxwell, John C.
Paperback
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Moesta, Bob
Engle, Greg
Hardcover
Scaling Up (Revised 2022): How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Harnish, Verne
Paperback
The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues
Lencioni, Patrick M.
Hardcover
The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
Linsky, Marty
Heifetz, Ronald A.
Grashow, Alexander
Hardcover
The One Thing: The Surprisingly Simple Truth about Extraordinary Results
Keller, Gary
Papasan, Jay
Hardcover
Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control
Page, Johnny
Verlaque, Matt
Martell, Dan
Hardcover
Irreplaceable: The Art of Standing Out in the Age of Artificial Intelligence
Bornet, Pascal
Hardcover
It's Your Ship: Management Techniques from the Best Damn Ship in the Navy
Abrashoff, D. Michael
Hardcover
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People
Chapman, Gary
White, Paul
Paperback
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
Docker, Peter
Sinek, Simon
Mead, David
Paperback
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
Hbr's 10 Must Reads on Public Speaking and Presenting (with Featured Article How to Give a Killer Presentation by Chris Anderson)
Cuddy, Amy J. C.
Anderson, Chris
Review, Harvard Business
Paperback
Difficult Conversations: How to Discuss What Matters Most
Heen, Sheila
Patton, Bruce
Stone, Douglas
Paperback
Biblia del Vendedor: Tecnicas Efectivas Para El Vendedor Competitivo
Dey, Alejandro
Dey, Alex
Paperback
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Maxwell, John C.
Hardcover
The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months
Lennington, Michael
Moran, Brian P.
Hardcover
Working for Yourself: Law & Taxes for Independent Contractors, Freelancers & Gig Workers of All Types
Fishman, Stephen
Paperback
The Advantage: Why Organizational Health Trumps Everything Else in Business
Lencioni, Patrick M.
Hardcover
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
Rathgeber, Holger
Kotter, John
Hardcover
The Oz Principle: Getting Results Through Individual and Organizational Accountability
Connors, Roger
Smith, Tom
Hickman, Craig
Paperback
The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
Lencioni, Patrick M.
Hardcover
The Trusted Advisor: 20th Anniversary Edition
Galford, Robert
Green, Charles
Maister, David H.
Paperback
Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change
Maxfield, David
Grenny, Joseph
Patterson, Kerry
Paperback
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
Managing Transitions (25th Anniversary Edition): Making the Most of Change
Bridges, Susan
Bridges, William
Paperback
Lead with Prayer: The Spiritual Habits of World-Changing Leaders
Doolittle, Cameron
Skoog, Ryan
Greer, Peter
Hardcover
HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century
Porter, Michael E.
Christensen, Clayton M.
Review, Harvard Business
Hardcover
Leading with the Heart: Coach K's Successful Strategies for Basketball, Business, and Life
Krzyzewski, Mike
Paperback
Team of Teams: New Rules of Engagement for a Complex World
Silverman, David
McChrystal, Stanley
Collins, Tantum
Hardcover
Leadership on the Line: Staying Alive Through the Dangers of Change
Linsky, Marty
Heifetz, Ronald A.
Hardcover
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Mauborgne, Renée a.
Kim, W. Chan
Hardcover
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
The Founder's Mentality: How to Overcome the Predictable Crises of Growth
Allen, James
Zook, Chris
Hardcover
The Journey of Leadership: How Ceos Learn to Lead from the Inside Out
Kaas, Hans-Werner
Strovink, Kurt
Maor, Dana
Hardcover
A Colonel & A Cowboy: Mission, Mindset, Process Strategies of the Elite
Flowers, J. Craig
Smith, Stran T.
Hardcover
How to Win Friends and Influence People: Updated for the Next Generation of Leaders
Carnegie, Dale
Hardcover
Be 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business Into an Enduring Great Company
Collins, Jim
Lazier, William
Hardcover
Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence
McDowell, Kyle
Paperback
How to Get Along with Anyone: The Playbook for Predicting and Preventing Conflict at Work and at Home
Eliot, John
Guinn, Jim
Hardcover
Hidden Talent: How to Employ Refugees, the Formerly Incarcerated & People With Disabilities
DeLong, David
Paperback
Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others
Covey, McKinlee
Covey, Stephen M. R.
Kasperson, David
Paperback
Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence
McDowell, Kyle
Hardcover
Psychological Safety (HBR Emotional Intelligence Series)
Auger-Dominguez, Daisy
Review, Harvard Business
Edmondson, Amy C.
Paperback
The Challenger Sale: Taking Control of the Customer Conversation
Dixon, Matthew
Adamson, Brent
Hardcover
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
Liker, Jeffrey K.
Hardcover
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Wickman, Gino
Hardcover
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
Deliberately Different: Fifty Years. Two Generations. Leading in a Changing World.
Von Seldeneck, Judith M.
Alexander, Aileen K.
Hardcover
The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers
Horowitz, Ben
Hardcover
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Chouinard, Yvon
Paperback
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Huling, Jim
Covey, Sean
McChesney, Chris
Paperback
The Art of Encouragement: How to Lead Teams, Spread Love, and Serve from the Heart
Montgomery, Jordan
Hardcover
Beyond Giftology: Earn Endless Word of Mouth with a System That Turns Relationships Into Referral Partners
Ruhlin, John
Hardcover
Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness, How to Make Sales Forever
Gitomer, Jeffrey
Hardcover